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Vr3 Hd ?????



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Old 11th June 2008, 10:16   #11 (permalink)
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Re: Vr3 Hd ?????

Hi

I have no opinion on whether it is good marketing or not.

However I think the reason for this solution is purely based on a hard $$$ calculation. It is more expensive to produce two different versions because:
  • Hard to predict how many should be produced of each to meet demand causing over production.
  • Theoretically they will get a bigger discount when buying a larger number of color screens instead of buying a smaller number of color and non color screens.
  • The software might need to be changed to accommodate a non color screen which could be expensive.
I can support Delta P if they have based their decision it on the following theory:

If they produce a VR with a non color screen, retail price will be e.g. £500
If they produce a VR with a color screen, retail price will be e.g. £700

So they choose only to design one VR and sell set the price as follows:

VR with color screen disabled, retail price £500
VR with color screen enabled, retail price £700
VR color screen pin number, retail price £200

If they have done this, the actually might sell you a solid up-gradable computer with color screen (but color disabled) with no income at all. This way, you get a computer that fits your needs at the moment (no color), but if you ever get contaminated with the "need new gadgets now virus", you are just a pin-number away
Delta P will start making money before the day you order the pin number upgrade.

But all above is just theory, I have no clue if there is anything correct.

Just my thoughts...

/Christian
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Old 11th June 2008, 13:25   #12 (permalink)
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Re: Vr3 Hd ?????

Marketing good or not, this what I see about it.

$1,745 U.S. gets you a Shearwater Pursuit ready out of the box for open and closed circuit, trimix, and external ppo2 monitor (up to three cells).

$1,474 (from a most US dealers) will get you Delta-P’s new VR3HD.
But wait, if you are a rebreather diver, you need the up grades.
1. Multi-color activation pin so display is full color. . . $225.
2. Constant ppo2 monitoring. . . . . . . . . . . . . . . . . . $100.
3. Be able read external ppo2 (one cell only). . . . . . . $225.
4. Helium support for Trimix. . . . . . . . . . . . . . . . . . $200.

When it all said and done, especially the joyous part of putting all those pins yourself, you have invested $ 2,224. And lets talk about the other featured upgrade costs.

I'm a CCR diver, and I endorse this message.
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Old 11th June 2008, 13:42   #13 (permalink)
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Re: Vr3 Hd ?????

Quote: (Originally Posted by depth) View Original Post
Hi

I have no opinion on whether it is good marketing or not.

However I think the reason for this solution is purely based on a hard $$$ calculation. It is more expensive to produce two different versions because:
  • Hard to predict how many should be produced of each to meet demand causing over production.
  • Theoretically they will get a bigger discount when buying a larger number of color screens instead of buying a smaller number of color and non color screens.
  • The software might need to be changed to accommodate a non color screen which could be expensive.
I can support Delta P if they have based their decision it on the following theory:

If they produce a VR with a non color screen, retail price will be e.g. £500
If they produce a VR with a color screen, retail price will be e.g. £700

So they choose only to design one VR and sell set the price as follows:

VR with color screen disabled, retail price £500
VR with color screen enabled, retail price £700
VR color screen pin number, retail price £200

If they have done this, the actually might sell you a solid up-gradable computer with color screen (but color disabled) with no income at all. This way, you get a computer that fits your needs at the moment (no color), but if you ever get contaminated with the "need new gadgets now virus", you are just a pin-number away
Delta P will start making money before the day you order the pin number upgrade.

But all above is just theory, I have no clue if there is anything correct.

Just my thoughts...

/Christian
Here is the problem with the economics...

The color screen is TRIVIAL - The difference in COST from a monochrome to color is around $30 (15 EUR) at RETAIL pricing quantities (1-10 pieces for a TFT Color 320x240 LCD). Period - End of statement.

The software development to support the color screen had to occur ANYWAY. And not only that, now the VR3 source is more complicated BECAUSE they included 2 modes - mono & color. The development and testing would have most certainly been less expensive just going with a color model.

Now here is the biggest problem: If you buy one of these you are paying for the color display (because its there in the hardware), you simply get jacked out of the color functionality being "turned on" in the software.

This is NOT smart marketing nor is it smart business. Its shenanigans - They aren't saving the user ANY money by offering monochrome this way, and they are complicating the source code to do it.

And by the way - ANYONE could go purchase a full color TFT LCD Display for $140 (69 EUR) -



I bring that up because even your average person could outright buy the display for less than DeltaP is charging for the "Color" PIN. Ridiculous.
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Last edited by brockbr : 11th June 2008 at 13:47.
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Old 11th June 2008, 13:55   #14 (permalink)
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Re: Vr3 Hd ?????

Quote: (Originally Posted by brockbr) View Original Post
Here is the problem with the economics....
There goes my theory
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Old 11th June 2008, 13:58   #15 (permalink)
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Re: Vr3 Hd ?????

Hi,

After reading other posts about VR£ versus Pursuit, considering the value for money, I have decided to order a Pursuit... I'm not a milk cow and want a good product for good money and no hidden costs. I agree totally: this is poor marketing and selling such a small colour panel (I don't care: it's of no use under water a larger screen is a better solution to make displayed information clear) for so much money is ridiculous as it is absolutely no more realistic today.

Furthermore I had some email contacts with Bruce and he is a nice person.

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Old 11th June 2008, 14:15   #16 (permalink)
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Re: Vr3 Hd ?????

I don't really care about the marketing strategy of a company if it's not mine or a direct concurrent.If the product fit my needs as requested that's fine, all other speculations are just BS.The option to have multicolor enabled by a PIN is far better than ship the unit back for it, as did happen yet.I had the opportunity to play with the HD some month ago and I have to say I was impressed because of the many features and improvement.This is why I already ordered 4 of them.Nad
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Old 11th June 2008, 20:53   #17 (permalink)
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Re: Vr3 Hd ?????

Hi,

for me it's poor marketing, if it fits the needs is not the question, it's like every time a question of behavior... It seems to be cultural for this company to believe that all divers are milk cows and I cannot subscribe to this point of view, I'm really disappointed by this way of thinking. I want good value for good money, that's all. I don't want anything valuable for free, but this kind of strategy is not compatible (to my opinion) with the divers way of living...

Anyway, if you're happy, I'm happy with you...


Cheers

Humuhumu
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Old 20th June 2008, 19:13   #18 (permalink)
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Re: Vr3 Hd ?????

Quote: (Originally Posted by Humuhumu) View Original Post
Hi,

for me it's poor marketing,
The poor marketing is releasing each year's update in the middle of diving season when it takes 8-10 weeks to get the update applied! If they released the updated in the dead of winter people would be more inclined to do it.

I'm happy to pay for the update, and part of the case where the handstrap goes on snapped off so I have to send it in anyway, but I'll be dammed if I give it up for the season.
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Old 20th June 2008, 20:41   #19 (permalink)
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Re: Vr3 Hd ?????

Quote: (Originally Posted by Ilikerisk) View Original Post
The poor marketing is releasing each year's update in the middle of diving season when it takes 8-10 weeks to get the update applied! If they released the updated in the dead of winter people would be more inclined to do it.

I'm happy to pay for the update, and part of the case where the handstrap goes on snapped off so I have to send it in anyway, but I'll be dammed if I give it up for the season.

Buy a Pursuit !

Cheers

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Old 20th June 2008, 23:48   #20 (permalink)
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Re: Vr3 Hd ?????

You know how you can buy an Itunes song for $0.99?...DeltaP could do the same; simply go on their wesite and buy your next dive. Let's say $3.99 per nitrox dive and $5.99 per trimix dive. VPM-BE extra $0.99 per dive.
Of course, if you run out of battery power it will erase your pin but if you use your handy-dandy wireless VR3 internet feature (extra for the PIN) you can order another dive right there on the boat! Just make sure you have your Visa handy.
How's that for marketing strategy?
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