New Shearwater Research Inc. Pricing

bgpartri · 3rd December 2007, 18:29

During the last 6 months, the US dollar has fallen significantly versus the Canadian dollar. Since it appears this situation is going to be with us for a while, we need to adjust our US dollar prices. The new price list is posted on our website in our library at:

http://www.rebreather.ca/Library/She...2008_01_01.pdf

At the same time, we have taken this opportunity to introduce a series of new options to make the Pursuit computer accessible to more divers. As of January 1, we will have a series of versions available from a three sensor display, to an OC Nitrox computer, to our current Pursuit with OC/CC Trimix with one or three sensor external monitoring.

Until January 1, paid orders for the existing Pursuit (OC/CC Trimix -EXT) will still be honored at the current price.

We will be publishing new pricing for the cables and connectors on the web site soon.

I would like to thank our customers for making our progress possible. The upgrade plan that was offered to our existing GF users until March will continue to be available at the same price as before.

Bruce

jkaterenchuk · 3rd December 2007, 23:41

Bruce

Do you also have pricing in Canadian dollars? Will it also change on 1/1/08?

John

bgpartri · 4th December 2007, 01:35

No, we just price in US dollars. For lot of reasons, it's more convenient for our customers to use US dollars.

Bruce

bgpartri · 6th December 2007, 21:50

If anyone has been having trouble getting to our site, I just found out that we had a giant picture on the home page that was taking a long time to load. It has been changed.

Bruce

Mikealfa · 16th January 2008, 04:53

Sorry, but if the USD drops in value, it is for a reason.
It is good for exporting and the locals are not supposed to suffer for this.
Eventually it will lead to inflation, however, you can just not increase the price like this. It is unethical!
You can say that the cost of what you are importing is gone up, or the fuel, etc, but you just can not adjust it to suit your needs and continue as nothing happened.
You need to tighten your belt till the situation changes.
If you were in Zimbabwe and do this, you would be in big trouble with the authorities.
Good luck.

bgpartri · 16th January 2008, 06:01

Possibly you have misunderstood. Shearwater Research is a Canadian company.

It is absolutely routine for companies to periodically adjust their export pricing so that the net in native currency stays the same. That is necessary, because the bills are still being paid in Canadian dollars as the US dollar falls.

Canadians end up paying about the same as before since the Canadian dollar now buys about 30% more US dollars.

Bruce

Stephane · 16th January 2008, 06:07

Hello Bruce,

So why don't you sell in Canadian dollars?

bgpartri · 16th January 2008, 06:35

Quote: (Originally Posted by Stephane)

Hello Bruce,

So why don't you sell in Canadian dollars?

The main reason is the US market. It's about 40% of our business, and US customers expect the shop to quote a price that doesn't change. Since the US is such a big country, almost everything is available in US dollars.

The rest of the world doesn't seem to care since we deal with multiple currencies all the time. I buy stuff in US dollars every week.

Since it makes it easier for US customers and doesn't bother the rest of the world, it works well. Of course the one problem is that when there are big currency swings, we have to adjust.

Bruce

jkaterenchuk · 16th January 2008, 10:06

Quote: (Originally Posted by bgpartri)

Possibly you have misunderstood. Shearwater Research is a Canadian company.

It is absolutely routine for companies to periodically adjust their export pricing so that the net in native currency stays the same. That is necessary, because the bills are still being paid in Canadian dollars as the US dollar falls.

Canadians end up paying about the same as before since the Canadian dollar now buys about 30% more US dollars.

Bruce

Bruce

Let me first say that I respect the fact that as a business owner you are entitiled to set the level of pricing for your product where you want. If you have a good product that is in demand and you can afford to raise pricing and not worry about losing bottomline profits to less expensive competitors then thats how a free market works.

However, on the other hand I somewhat agree with Mikealfa's comments. I am Canadian and have done business on both sides of the border and have seen the currency exchange errosion of profits first hand on both sides of the border.

If you are worried about your price no longer being competitive then I would suggest you might look to change from Canadian suppliers to US suppliers for your components. You might find that you would then enjoy the 30% purchasing advantage with the Canadian dollar and then would only need to recoup with an increase to cover the exchange loss on the margin (difference between sell price and cost to make).

John

paulraymaekers · 16th January 2008, 10:28

Quote: (Originally Posted by jkaterenchuk)

Bruce

Let me first say that I respect the fact that as a business owner you are entitiled to set the level of pricing for your product where you want. If you have a good product that is in demand and you can afford to raise pricing and not worry about losing bottomline profits to less expensive competitors then thats how a free market works.

However, on the other hand I somewhat agree with Mikealfa's comments. I am Canadian and have done business on both sides of the border and have seen the currency exchange errosion of profits first hand on both sides of the border.

If you are worried about your price no longer being competitive then I would suggest you might look to change from Canadian suppliers to US suppliers for your components. You might find that you would then enjoy the 30% purchasing advantage with the Canadian dollar and then would only need to recoup with an increase to cover the exchange loss on the margin (difference between sell price and cost to make).

John

Hi John, it does not work this way..

this is the same as someone told me before.. the US dollar is so weak, so why don't you do your production in the states??

a Canadian company has most of its costs in Canada, fixed cost, salaries, your building, you taxes...

regards
paul

3rd December 2007, 18:29	#1 (permalink)
bgpartri Rebreather Zealot Current Rebreather/s: Megalodon Other Rebreather/s: Inspiration Classic Sport Kiss Classic Kiss Titan Join Date: Apr 2005 Location: Vancouver, Canada Posts: 379	New Shearwater Research Inc. Pricing During the last 6 months, the US dollar has fallen significantly versus the Canadian dollar. Since it appears this situation is going to be with us for a while, we need to adjust our US dollar prices. The new price list is posted on our website in our library at: http://www.rebreather.ca/Library/She...2008_01_01.pdf At the same time, we have taken this opportunity to introduce a series of new options to make the Pursuit computer accessible to more divers. As of January 1, we will have a series of versions available from a three sensor display, to an OC Nitrox computer, to our current Pursuit with OC/CC Trimix with one or three sensor external monitoring. Until January 1, paid orders for the existing Pursuit (OC/CC Trimix -EXT) will still be honored at the current price. We will be publishing new pricing for the cables and connectors on the web site soon. I would like to thank our customers for making our progress possible. The upgrade plan that was offered to our existing GF users until March will continue to be available at the same price as before. Bruce __________________ http://www.rebreather.ca Good judgement comes from experience, and experience comes from bad judgement. Last edited by jradomski : 3rd December 2007 at 18:47. Reason: corrected link
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3rd December 2007, 23:41	#2 (permalink)
jkaterenchuk . Current Rebreather/s: Inspiration Classic Megalodon Classic Kiss Other Rebreather/s: Join Date: May 2006 Location: Lititz, PA Posts: 652	Re: New Shearwater Research Inc. Pricing Bruce Do you also have pricing in Canadian dollars? Will it also change on 1/1/08? John
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4th December 2007, 01:35	#3 (permalink)
bgpartri Rebreather Zealot Current Rebreather/s: Megalodon Other Rebreather/s: Inspiration Classic Sport Kiss Classic Kiss Titan Join Date: Apr 2005 Location: Vancouver, Canada Posts: 379	Re: New Shearwater Research Inc. Pricing No, we just price in US dollars. For lot of reasons, it's more convenient for our customers to use US dollars. Bruce __________________ http://www.rebreather.ca Good judgement comes from experience, and experience comes from bad judgement.
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6th December 2007, 21:50	#4 (permalink)
bgpartri Rebreather Zealot Current Rebreather/s: Megalodon Other Rebreather/s: Inspiration Classic Sport Kiss Classic Kiss Titan Join Date: Apr 2005 Location: Vancouver, Canada Posts: 379	Re: New Shearwater Research Inc. Pricing If anyone has been having trouble getting to our site, I just found out that we had a giant picture on the home page that was taking a long time to load. It has been changed. Bruce __________________ http://www.rebreather.ca Good judgement comes from experience, and experience comes from bad judgement.
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16th January 2008, 04:53	#5 (permalink)
Mikealfa New Member Current Rebreather/s: Other SCR Other Rebreather/s: Other SCR Join Date: Jan 2008 Location: Cape Town, S. Africa Posts: 5	New pricing - It doesn't work like this! Sorry, but if the USD drops in value, it is for a reason. It is good for exporting and the locals are not supposed to suffer for this. Eventually it will lead to inflation, however, you can just not increase the price like this. It is unethical! You can say that the cost of what you are importing is gone up, or the fuel, etc, but you just can not adjust it to suit your needs and continue as nothing happened. You need to tighten your belt till the situation changes. If you were in Zimbabwe and do this, you would be in big trouble with the authorities. Good luck.
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16th January 2008, 06:01	#6 (permalink)
bgpartri Rebreather Zealot Current Rebreather/s: Megalodon Other Rebreather/s: Inspiration Classic Sport Kiss Classic Kiss Titan Join Date: Apr 2005 Location: Vancouver, Canada Posts: 379	Re: New Shearwater Research Inc. Pricing Possibly you have misunderstood. Shearwater Research is a Canadian company. It is absolutely routine for companies to periodically adjust their export pricing so that the net in native currency stays the same. That is necessary, because the bills are still being paid in Canadian dollars as the US dollar falls. Canadians end up paying about the same as before since the Canadian dollar now buys about 30% more US dollars. Bruce __________________ http://www.rebreather.ca Good judgement comes from experience, and experience comes from bad judgement.
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16th January 2008, 06:07	#7 (permalink)
Stephane Hey! Ho! Let's go! Current Rebreather/s: rEvo Other Rebreather/s: rEvo Join Date: Nov 2005 Location: Nantes - France Posts: 725	Re: New Shearwater Research Inc. Pricing Hello Bruce, So why don't you sell in Canadian dollars? __________________ Stéphane Hammer-rEvo powered!
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16th January 2008, 06:35	#8 (permalink)
bgpartri Rebreather Zealot Current Rebreather/s: Megalodon Other Rebreather/s: Inspiration Classic Sport Kiss Classic Kiss Titan Join Date: Apr 2005 Location: Vancouver, Canada Posts: 379	Re: New Shearwater Research Inc. Pricing Quote: (Originally Posted by Stephane) Hello Bruce, So why don't you sell in Canadian dollars? The main reason is the US market. It's about 40% of our business, and US customers expect the shop to quote a price that doesn't change. Since the US is such a big country, almost everything is available in US dollars. The rest of the world doesn't seem to care since we deal with multiple currencies all the time. I buy stuff in US dollars every week. Since it makes it easier for US customers and doesn't bother the rest of the world, it works well. Of course the one problem is that when there are big currency swings, we have to adjust. Bruce __________________ http://www.rebreather.ca Good judgement comes from experience, and experience comes from bad judgement.
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16th January 2008, 10:06	#9 (permalink)
jkaterenchuk . Current Rebreather/s: Inspiration Classic Megalodon Classic Kiss Other Rebreather/s: Join Date: May 2006 Location: Lititz, PA Posts: 652	Re: New Shearwater Research Inc. Pricing Quote: (Originally Posted by bgpartri) Possibly you have misunderstood. Shearwater Research is a Canadian company. It is absolutely routine for companies to periodically adjust their export pricing so that the net in native currency stays the same. That is necessary, because the bills are still being paid in Canadian dollars as the US dollar falls. Canadians end up paying about the same as before since the Canadian dollar now buys about 30% more US dollars. Bruce Bruce Let me first say that I respect the fact that as a business owner you are entitiled to set the level of pricing for your product where you want. If you have a good product that is in demand and you can afford to raise pricing and not worry about losing bottomline profits to less expensive competitors then thats how a free market works. However, on the other hand I somewhat agree with Mikealfa's comments. I am Canadian and have done business on both sides of the border and have seen the currency exchange errosion of profits first hand on both sides of the border. If you are worried about your price no longer being competitive then I would suggest you might look to change from Canadian suppliers to US suppliers for your components. You might find that you would then enjoy the 30% purchasing advantage with the Canadian dollar and then would only need to recoup with an increase to cover the exchange loss on the margin (difference between sell price and cost to make). John
(Online)

16th January 2008, 10:28	#10 (permalink)
paulraymaekers rEvo's daddy Current Rebreather/s: rEvo Other CCR Home Build Other Rebreather/s: rEvo Other CCR Home Build Join Date: May 2005 Location: belgium Posts: 1,384	Re: New Shearwater Research Inc. Pricing Quote: (Originally Posted by jkaterenchuk) Bruce Let me first say that I respect the fact that as a business owner you are entitiled to set the level of pricing for your product where you want. If you have a good product that is in demand and you can afford to raise pricing and not worry about losing bottomline profits to less expensive competitors then thats how a free market works. However, on the other hand I somewhat agree with Mikealfa's comments. I am Canadian and have done business on both sides of the border and have seen the currency exchange errosion of profits first hand on both sides of the border. If you are worried about your price no longer being competitive then I would suggest you might look to change from Canadian suppliers to US suppliers for your components. You might find that you would then enjoy the 30% purchasing advantage with the Canadian dollar and then would only need to recoup with an increase to cover the exchange loss on the margin (difference between sell price and cost to make). John Hi John, it does not work this way.. this is the same as someone told me before.. the US dollar is so weak, so why don't you do your production in the states?? a Canadian company has most of its costs in Canada, fixed cost, salaries, your building, you taxes... regards paul __________________ www.rEvo-rebreathers.com .... the earth is flat, Elvis is alive, and radial scrubbers give longer dwell time than axials...
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