New Shearwater Research Inc. Pricing

jkaterenchuk

Paul

I agree if this is the largest percentage of cost structure. If materials is the largest percentage then transferring sourcing works as I stated. Eitherway the reality is that its a blended cost structure and only Bruce knows the exact blend. Some of the cost are impacted by exchange rate difference and some not impacted or can be recouped.

Moving an entire business across a borders is never a easy thing to do even though Bruce is located about 50 miles from the USA border.

Ultimately what anyone thinks does not matter. The result will be shown by Bruce's bottomline. He sets the pricing and the consumer show acceptance with their money. I am sure if his profitability is negatively impacted then he will start looking at cost cutting and sourcing changes to maintain the viability of the business.

My gut feel says that Bruce has a good product that is in demand and will probably do just fine. However, when I look at the amount of the increase I have difficulty accepting that its only going to ofset exchange rate differences as was explained. Only my opinion and just thought I would share it. Hopefully in a constructive manner.

John

caveseeker7

I just think it's odd that the price for a Canadian product sold worldwide is in US$.
I know the € has been fairly high, so $ products are supposed to be cheaper to buy ... instead there is a 25% (computer) to 50% (software) price increase.

My price goes up quite a lot. Add shipping, insurance, customs (15%) and sales tax 0n it all (19%) and the Shearwater is priced out of reach, for me at this time at least.

Just the Shearwater Pursuit and HUD would add up to around $3300, plus whatever the Sport Kiss connector, shipping and handling costs, but very close as much as my rebreather itself cost me. Far from making sense, at least to me.

But hey, after the election the $ will skyrocket, and the Shearwater prices will tumble.

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Cheers
Stefan



"Political Correctness is a doctrine, fostered by a delusional, illogical minority,
and rabidly promoted by an unscrupulous mainstream media,
which holds forth the proposition that it is entirely possible to pick up a turd by the clean end.!"

Ritchard

I think that the cost of manufacturing is only a small part of the factors to be considered in pricing. You mustn't forget that the small company has invested many, many thousands of Canadian dollars in development costs, these costs having to be recouped across a fairly small number of actual units sold. Don't forget, these things aren't Ipods, the market for such a specialized device is really very small.

caveseeker7

But don't you feel stupid knocking on Shearwater's door just to be told you need to run down to the bank to buy some greenbacks to get your computer?

__________________
Cheers
Stefan



"Political Correctness is a doctrine, fostered by a delusional, illogical minority,
and rabidly promoted by an unscrupulous mainstream media,
which holds forth the proposition that it is entirely possible to pick up a turd by the clean end.!"

jkaterenchuk

No I did not when Bruce told me that.....I love to make the banks rich and pay ever increasing transaction fees.

cramerdn

I predict a bigger market soon. Now the market for used VR3s may be getting a little soft real soon.

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"Its better to live one day as a tiger than an entire life as a worm."

"But who's ever heard of a worm skin rug?"

Ben Field

Hey guys be fair- Bruce gave you a months warning (which he didn't have to do) before changing his prices (which he is entitled to do as he sees fit.)

Plenty of other firms change their prices, Jetsam are well known for reviewing their price sheet annually (hence the rush to order spares before hand )

My buddy thought the GF looked abit pricey when I got mine and jokingly said- "if the dollar drops to $2 for a £1 then I'll buy one" It did, so he did, such is the lottery of international purchases.

I can understand you being abit sore if you where saving up for one, to see the goalposts move is disheartening (I saved 4years for my first KISS, I know what it feels like) but thats life.

While we're ranting- Look on the bright side, you guys don't have to pay £1.04 for a single litre of Petrol (Gas) Now that makes me MAD!
I guess I should enjoy it while it lasts, as soon as the US elections are over and the new President is handed the Blindfold, Pin and Map used to select which four countries they get to invade in their term of office the prices will rocket again....

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cramerdn

I hope its British West Indies, the Maldives, Mexico, and Great Britan.

Two of the locations will mean dive travel without passport issues, one will end the imigration debate, and one will lower the costs of Evolution spare parts. I would have picked Canada to lower the price of the Shearwater but I bought mine on December 30th before the price increase.

__________________
"Its better to live one day as a tiger than an entire life as a worm."

"But who's ever heard of a worm skin rug?"

Mikealfa

I have seen it over and over again. If the local currency devalues, imported goods increase in price. Everyone accepts this. Then, a few months later the local currency increases in value, but the price stays the same!
Then you ask the importers why is that? and they will tell you, because everyone is used to pay this price, we continue selling, so why should we reduce the price?
Keep an eye on this and you will soon see what I mean!
Also: exporters always prefer to sell in the currency which is less likely to devalue. Some do come short.
Mikealfa

Ben Field

No need, you have control already.... <sigh>

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