Beyond The Blue - Important Announcement

Morg_NZ · 30th March 2007, 09:11

Quote: (Originally Posted by Steve)

Well other than it suits 97% (93% if one listens to apple) of the market

Simple business guys. It would be great if Ron can accommodate you guys but it really would be as a favour due to the ever shrinking non Windows OS market share.

Nice try at baiting but surely even you would agree that a PDF file would be easier to release out to the market. It's multi format, can be printed easily and is a better way forward for BTB mag

Ron Mahoney · 30th March 2007, 09:43

Folks - just to clear up a few points/answer a few questions raised.

1. The download that is on the website is a SAMPLE/TRIAL only - it is a taste of the magazine to come and obviously we hope to improve issue on issue.

2. The first issue WILL be available for PC & MAC download

3. We aim to have a pdf version available so that you can print out any sections that you want, or for those who believe an exe. file will kill their computer.

4. Most of the adverstisers who've supported me over the past nine years have jumped on board for the switch - it saves then a few quid and if they actually get into the opportunities they can have some really stylish advertising at far less than hard-copy display advertising.

5. I agree totally about the look and feel of a magazine in your hands, I was like a kid everytime I opened the first box back from the printers - Do I have the same level of anticipation to see the first full digital issue ? I think so - and I hope that's not just that the damn thing works!

If any of you are into your House Music/DJ-ing then you might want to look at House Music Magazine - Free Subscription to Our House Digital Download Magazine - this is the team that are building BTB and they have a full free download magazine. Though once again to clarify I WON'T be asking for you to register.

Hope this helps - thanks for the support

Ron

Morg_NZ · 30th March 2007, 09:57

Quote: (Originally Posted by Ron Mahoney)

Folks - just to clear up a few points/answer a few questions raised.

1. The download that is on the website is a SAMPLE/TRIAL only - it is a taste of the magazine to come and obviously we hope to improve issue on issue.

2. The first issue WILL be available for PC & MAC download

3. We aim to have a pdf version available so that you can print out any sections that you want, or for those who believe an exe. file will kill their computer.

4. Most of the adverstisers who've supported me over the past nine years have jumped on board for the switch - it saves then a few quid and if they actually get into the opportunities they can have some really stylish advertising at far less than hard-copy display advertising.

5. I agree totally about the look and feel of a magazine in your hands, I was like a kid everytime I opened the first box back from the printers - Do I have the same level of anticipation to see the first full digital issue ? I think so - and I hope that's not just that the damn thing works!

If any of you are into your House Music/DJ-ing then you might want to look at House Music Magazine - Free Subscription to Our House Digital Download Magazine - this is the team that are building BTB and they have a full free download magazine. Though once again to clarify I WON'T be asking for you to register.

Hope this helps - thanks for the support

Ron

Cheers Ron.
Thanks for that.....now I can look forward still to your mag on my Mac.

svekke_s · 30th March 2007, 10:13

Hello guys,

Good to know that I can finally read again BTB. I have had some troubles with my subscription (not answering of questions, not sending out issues).

Ron,
Why not start up 990mag again this way?

Sven

Ron Mahoney · 30th March 2007, 10:49

Quote: (Originally Posted by svekke_s)

Hello guys,

Good to know that I can finally read again BTB. I have had some troubles with my subscription (not answering of questions, not sending out issues).

Ron,
Why not start up 990mag again this way?

Sven

Funny enough...there might be the words "Incorporating 990" somewher in there!!

***Beanie*** · 30th March 2007, 10:52

Quote: (Originally Posted by svekke_s)

Hello guys,

Good to know that I can finally read again BTB. I have had some troubles with my subscription (not answering of questions, not sending out issues).

Ron,
Why not start up 990mag again this way?

Sven

depends if we get our back issues or pressis for the issues we didn't get

Sue · 30th March 2007, 14:18

Ron

As a Beyond The Blue subscriber, first of all let me wish you the best luck in your project.

During 2,5 years I've had an online diving magazine, issued out every 2 months, with a free download. Things went well, but the pressure for going on print form increased every month. In January, I've finally made up the decision of changing and I'm working now on the third "paper" issue. The sucess has been huge. Loads of divers didn't know the online version, and even among those who regularly downloaded the magazine, many told me they hated to have to read it online or spend a lot to print it.

I've just returned from BTS in New Jersey, where I took a couple of magazines, and showed them around. Despite not being able to read the portuguese, everyone enjoyed it and felt sorry for not understanding the articles. You can't do this with an online magazine.

In what concerns advertising, I don't know the market in the UK, but in Portugal the diving industry, not having big incomes from their work, aren't keen to invest in a web format.

Environmental issues are important of course but among 4000 online readers I've just had one who stated that as an argument for not subscribing the paper issue.

Please do not take my opinion as a negative thought, I just think it's funny that Beyond the Blue takes the opposite step I took.

Again, the best wishes for you and your team, and feel free to contact me if you need something.

Susana (aka Sue)

Ron Mahoney · 2nd April 2007, 16:55

Susana,

Thanks for your kind thoughts - the first thing we did before taking this decision is to go to the advertisers with the plan -gauge their interest and support - and then see if we had a viable plan. Needless to say when you try something that is quite different you have to spell it out in easy terms - "no it's not a pdf mag" - "no it's not like click per view on a website" but I think that advertisers always understand the sum "More Readers - Cost Saving = Better Deal". I think some advertisers are just getting the "internet thing" as they start to see the percentages of their turnover increase from the web.

Taking something brand new to market would be pretty difficult, advertisers are a pretty conservative bunch on the whole and I suppose until you've had a few copies out they can't really get a handle on you - probably where we benefit from having had a prescense in print.

Best of luck with your mag - it's a lonely old road - but worth the journey!

Ron

Ron

lof · 2nd April 2007, 22:32

Quote: (Originally Posted by Moray Brown)

Nothing like picking up & thumbing through your favorite mag's though is there! Admiring the well taken glossy pics? I for one will miss that side of it.

I always have a hardcopy of ADM in the bathroom (for glossies and tactile enjoyment) and ADM PDFs when on the road. Best of both worlds

shil · 3rd April 2007, 13:18

wht about LINUX users ???? will they be able to read your e-mag ?
they must be out there, as LINUX rules.

shil

30th March 2007, 09:11	#11 (permalink)
Morg_NZ Custom Title Allowed! Current Rebreather/s: Megalodon Other Rebreather/s: Join Date: Nov 2005 Location: London, England. Posts: 133	Re: Beyond The Blue - Important Announcement Quote: (Originally Posted by Steve) Well other than it suits 97% (93% if one listens to apple) of the market Simple business guys. It would be great if Ron can accommodate you guys but it really would be as a favour due to the ever shrinking non Windows OS market share. Nice try at baiting but surely even you would agree that a PDF file would be easier to release out to the market. It's multi format, can be printed easily and is a better way forward for BTB mag __________________ "Love like like you've never been hurt, live like there is no tomorrow and f%ck like your in a porn film"
(Offline)

30th March 2007, 09:43	#12 (permalink)
Ron Mahoney New Member Current Rebreather/s: Dolphin Other Rebreather/s: Dolphin Join Date: Nov 2005 Location: UK Posts: 23	BTB Digital - Follow Up No.1 Folks - just to clear up a few points/answer a few questions raised. 1. The download that is on the website is a SAMPLE/TRIAL only - it is a taste of the magazine to come and obviously we hope to improve issue on issue. 2. The first issue WILL be available for PC & MAC download 3. We aim to have a pdf version available so that you can print out any sections that you want, or for those who believe an exe. file will kill their computer. 4. Most of the adverstisers who've supported me over the past nine years have jumped on board for the switch - it saves then a few quid and if they actually get into the opportunities they can have some really stylish advertising at far less than hard-copy display advertising. 5. I agree totally about the look and feel of a magazine in your hands, I was like a kid everytime I opened the first box back from the printers - Do I have the same level of anticipation to see the first full digital issue ? I think so - and I hope that's not just that the damn thing works! If any of you are into your House Music/DJ-ing then you might want to look at House Music Magazine - Free Subscription to Our House Digital Download Magazine - this is the team that are building BTB and they have a full free download magazine. Though once again to clarify I WON'T be asking for you to register. Hope this helps - thanks for the support Ron __________________ Editor Beyond The Blue Magazine www.beyondmagazine.co.uk
(Offline)

30th March 2007, 09:57	#13 (permalink)
Morg_NZ Custom Title Allowed! Current Rebreather/s: Megalodon Other Rebreather/s: Join Date: Nov 2005 Location: London, England. Posts: 133	Re: BTB Digital - Follow Up No.1 Quote: (Originally Posted by Ron Mahoney) Folks - just to clear up a few points/answer a few questions raised. 1. The download that is on the website is a SAMPLE/TRIAL only - it is a taste of the magazine to come and obviously we hope to improve issue on issue. 2. The first issue WILL be available for PC & MAC download 3. We aim to have a pdf version available so that you can print out any sections that you want, or for those who believe an exe. file will kill their computer. 4. Most of the adverstisers who've supported me over the past nine years have jumped on board for the switch - it saves then a few quid and if they actually get into the opportunities they can have some really stylish advertising at far less than hard-copy display advertising. 5. I agree totally about the look and feel of a magazine in your hands, I was like a kid everytime I opened the first box back from the printers - Do I have the same level of anticipation to see the first full digital issue ? I think so - and I hope that's not just that the damn thing works! If any of you are into your House Music/DJ-ing then you might want to look at House Music Magazine - Free Subscription to Our House Digital Download Magazine - this is the team that are building BTB and they have a full free download magazine. Though once again to clarify I WON'T be asking for you to register. Hope this helps - thanks for the support Ron Cheers Ron. Thanks for that.....now I can look forward still to your mag on my Mac. __________________ "Love like like you've never been hurt, live like there is no tomorrow and f%ck like your in a porn film"
(Offline)

30th March 2007, 10:13	#14 (permalink)
svekke_s New Member Current Rebreather/s: Not Bought Yet Other Rebreather/s: Not Bought Yet Join Date: Jan 2007 Location: Belgium Posts: 2	Re: Beyond The Blue - Important Announcement Hello guys, Good to know that I can finally read again BTB. I have had some troubles with my subscription (not answering of questions, not sending out issues). Ron, Why not start up 990mag again this way? Sven
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30th March 2007, 10:49	#15 (permalink)
Ron Mahoney New Member Current Rebreather/s: Dolphin Other Rebreather/s: Dolphin Join Date: Nov 2005 Location: UK Posts: 23	Re: Beyond The Blue - Important Announcement Quote: (Originally Posted by svekke_s) Hello guys, Good to know that I can finally read again BTB. I have had some troubles with my subscription (not answering of questions, not sending out issues). Ron, Why not start up 990mag again this way? Sven Funny enough...there might be the words "Incorporating 990" somewher in there!! __________________ Editor Beyond The Blue Magazine www.beyondmagazine.co.uk
(Offline)

30th March 2007, 10:52	#16 (permalink)
*Beanie* Politeness officer Current Rebreather/s: Inspiration Classic Other Rebreather/s: Inspiration Vision Join Date: Jan 2005 Location: In da house! yeah baby! Posts: 3,157	Re: Beyond The Blue - Important Announcement Quote: (Originally Posted by svekke_s) Hello guys, Good to know that I can finally read again BTB. I have had some troubles with my subscription (not answering of questions, not sending out issues). Ron, Why not start up 990mag again this way? Sven depends if we get our back issues or pressis for the issues we didn't get __________________ Beanie Gallery Admin & Library Assistant. www.outlawdivers.org.uk www.beandiving.co.uk www.beanengineering.co.uk www.divelife.co.uk
(Offline)

30th March 2007, 14:18	#17 (permalink)
Sue Rebreather World Writer Current Rebreather/s: Megalodon Sport Kiss Other Rebreather/s: Join Date: Mar 2005 Location: Portugal Posts: 161	Re: Beyond The Blue - Important Announcement Ron As a Beyond The Blue subscriber, first of all let me wish you the best luck in your project. During 2,5 years I've had an online diving magazine, issued out every 2 months, with a free download. Things went well, but the pressure for going on print form increased every month. In January, I've finally made up the decision of changing and I'm working now on the third "paper" issue. The sucess has been huge. Loads of divers didn't know the online version, and even among those who regularly downloaded the magazine, many told me they hated to have to read it online or spend a lot to print it. I've just returned from BTS in New Jersey, where I took a couple of magazines, and showed them around. Despite not being able to read the portuguese, everyone enjoyed it and felt sorry for not understanding the articles. You can't do this with an online magazine. In what concerns advertising, I don't know the market in the UK, but in Portugal the diving industry, not having big incomes from their work, aren't keen to invest in a web format. Environmental issues are important of course but among 4000 online readers I've just had one who stated that as an argument for not subscribing the paper issue. Please do not take my opinion as a negative thought, I just think it's funny that Beyond the Blue takes the opposite step I took. Again, the best wishes for you and your team, and feel free to contact me if you need something. Susana (aka Sue) __________________ planetad'agua @ http://www.planeta-sub.com The Portuguese Diving Magazine
(Offline)

2nd April 2007, 16:55	#18 (permalink)
Ron Mahoney New Member Current Rebreather/s: Dolphin Other Rebreather/s: Dolphin Join Date: Nov 2005 Location: UK Posts: 23	Re: Beyond The Blue - Important Announcement Susana, Thanks for your kind thoughts - the first thing we did before taking this decision is to go to the advertisers with the plan -gauge their interest and support - and then see if we had a viable plan. Needless to say when you try something that is quite different you have to spell it out in easy terms - "no it's not a pdf mag" - "no it's not like click per view on a website" but I think that advertisers always understand the sum "More Readers - Cost Saving = Better Deal". I think some advertisers are just getting the "internet thing" as they start to see the percentages of their turnover increase from the web. Taking something brand new to market would be pretty difficult, advertisers are a pretty conservative bunch on the whole and I suppose until you've had a few copies out they can't really get a handle on you - probably where we benefit from having had a prescense in print. Best of luck with your mag - it's a lonely old road - but worth the journey! Ron Ron __________________ Editor Beyond The Blue Magazine www.beyondmagazine.co.uk
(Offline)

2nd April 2007, 22:32	#19 (permalink)
lof RebreatherWorld Sponsor Current Rebreather/s: Megalodon Prism Topaz Sport Kiss Classic Kiss MK 15.X Other CCR RB80 / Clone Other SCR Home Build Other Rebreather/s: Other CCR RB80 / Clone Other SCR Home Build Join Date: Jun 2005 Location: USA Posts: 453	Re: Beyond The Blue - Important Announcement Quote: (Originally Posted by Moray Brown) Nothing like picking up & thumbing through your favorite mag's though is there! Admiring the well taken glossy pics? I for one will miss that side of it. I always have a hardcopy of ADM in the bathroom (for glossies and tactile enjoyment) and ADM PDFs when on the road. Best of both worlds __________________ Jakub Golem Gear ShopKeeper www.golemgear.com
(Offline)

3rd April 2007, 13:18	#20 (permalink)
shil New Member Current Rebreather/s: Not Bought Yet Other Rebreather/s: Not Bought Yet Join Date: Oct 2005 Location: India Posts: 28	Re: Beyond The Blue - Important Announcement wht about LINUX users ???? will they be able to read your e-mag ? they must be out there, as LINUX rules. shil
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