As I said, I'm sure your motives are well-intentioned, but you shouldn't be re-directing people away from his site since that's how he makes his living. If he's put a direct link then so what? His call - maybe he hadn't considered that. I hadn't read your response when I spoke to him earlier, otherwise I'd have mentioned it, but I do know he'd rather you hadn't put up that link. Care to take it down now, or will you take it up with him when he gets back?
If it had been my site and my video, I'd have been hopping mad (

).