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Old 16th January 2008, 10:28   #10 (permalink)
paulraymaekers
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Re: New Shearwater Research Inc. Pricing

Quote: (Originally Posted by jkaterenchuk) View Original Post
Bruce

Let me first say that I respect the fact that as a business owner you are entitiled to set the level of pricing for your product where you want. If you have a good product that is in demand and you can afford to raise pricing and not worry about losing bottomline profits to less expensive competitors then thats how a free market works.

However, on the other hand I somewhat agree with Mikealfa's comments. I am Canadian and have done business on both sides of the border and have seen the currency exchange errosion of profits first hand on both sides of the border.

If you are worried about your price no longer being competitive then I would suggest you might look to change from Canadian suppliers to US suppliers for your components. You might find that you would then enjoy the 30% purchasing advantage with the Canadian dollar and then would only need to recoup with an increase to cover the exchange loss on the margin (difference between sell price and cost to make).

John
Hi John, it does not work this way..

this is the same as someone told me before.. the US dollar is so weak, so why don't you do your production in the states??

a Canadian company has most of its costs in Canada, fixed cost, salaries, your building, you taxes...

regards
paul
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